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*1001 $aDalrymple, Douglas J.$0(NO-TrBIB)90708452$_48512100
*24510$aMarketing management :$btext and cases$cDouglas J. Dalrymple, Leonard J. Parsons
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*260  $aNew York$bWiley$c1980
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*4900 $aWiley series in marketing
*650 0$aMarketing$xManagement Case studies$_29891600
*650 0$aMarketing$xManagement$_16460300
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*7001 $aParsons, Leonard J.$0(NO-TrBIB)90364938$_102208100
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