*0011380831 *008050112s2004 xx# o 000 0 dan *019 $bk *100 $aPynt Andersen, Lars$uCopenhagen Business School. Institut for afsætningsøkonomi ; lpa.marktg@cbs.dk$_157180800 *245 $a[Anmeldelse] *300 $aS. 71-73 *520 $aBokanmeldelse av: Reklam & retorik : 10 fallstudier / Brigitte Mral & Lars-Åke Larsson [(red.)] *600 $aLarsson, Lars-Åke$_157180900 *600 $aMral, Brigitte$_130022500 *773 $tRhetorica Scandinavica$gNr 31 (2004)$x1397-0534$w(NO-LaBS)902103(tnr) *999 $z500357265$anorart:500357265 ^