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*1001 $aChristopher, Martin$0(NO-TrBIB)90147202$_42565400
*24510$aMarketing :$ban introductory text$cMartin Christopher, Malcolm McDonald
*260  $aLondon$bMacMillan Press$c1995
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*7001 $aMcDonald, Malcolm$0(NO-TrBIB)90219438$_28431000
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